Redfern - helping brands connect

Redfern is a partnership of designers, thinkers and doers who help brands connect more effectively.

"Design is so popular today mostly because businesses see design as connecting it to the consumer populace in a deep, fundamental and honest way. If you are in the myth-making business, you don't need design. You need a great ad agency.

But if you are in the authenticity and integrity business then you have to think design. If you are in the co-creation business today - and you'd better be in this age of social networking - then you have to think of design."

Bruce Nussbaum,
Nussbaum On Design, BusinessWeek