Issues and challenges
Established in the early 1980’s and acquired by the present owners in 2012. The new owners realised the original name carried valuable brand loyalty and customer recognition. However, the identity was dated and did not project the owner’s vision for the future of the company and the new wealth management services it would soon provide.
How we helped
Redfern were asked to help identify a new brand proposition, brand values and a new identity. We facilitated a brand workshop with key the stakeholders - Chamberlyns’ directors and a non-executive advisor. The workshop was highly successful and allowed Redfern to establish a set of brand values, brand tone-of-voice and proposition: ‘Managing wealth sensibly. Making life simple’ This new brand model became the core of the identity brief. The new identity expressed the idea of careful wealth management - the ‘assets’ (simple shapes) contained in the large open letter ‘C’. On this page you can see some of the results of our long relationship with this client.
What our clients says about Redfern...
'We are extremely happy with Redfern’s creation of our new identity, marketing materials and web site. Redfern has helped Chamberlyns raise the bar in both positioning and client communications, by aligning our proposition with our look. They were involved in developing our brand proposition through to our newsletters, office interiors, client meeting room and newsletters. We found (and continue to find) them excellent to work alongside and couldn’t be more impressed with their work.'
Michael Smith BA (Hons), CFPTM, FPFS