Issues and Challenges
Travelex has evolved from being an innovative bureau de change operator into a dynamic, pioneering and diversified worldwide money business. With three distinctively different operating global divisions - Global Business Payments, Outsourcing and Retail, Travelex required a carefully managed and appropriate look and feel for each division.
How we helped
After winning the work in a four way pitch, Redfern developed a distinctively different visual look for each division, whilst retaining the familiar Travelex 'DNA' identity throughout. Each division articulates the brand in a unique way appropriate to its specific business and audience.
We produced in-depth visual guidelines for each division and were also involved in the implementation across a wide spread of media.
Results and Benefits
A cohesive yet individually articulate group of divisions, each with a unique look and feel that is fit for purpose.